Here is the latest art project I did with Infiniti cars in Dubai. We transformed three cars into moving light painting brushes to create a new kind of image.

The real inspiration for light painting comes when you discover that light is a medium of infinite qualities when you paint with it you create real surprises, some genuine ‘wows’.

From dream to reality, from mind to matter, we had an array of technical and creative challenges, this was an upward battle all the way but, as soon as we saw the results in camera, the WOWs were being heard surpassing our initial expectations.

We worked in collaboration with three professional precision drivers, great video artists, cameraman, engineer plus a local Dubai team composed of thirteen different nations. All of this became possible because an amazing team from all over the world, great hearts, great minds coming together to nourish and create this vision.
That’s my kind of playground!

This was a first for all of us, a true adventure, a journey to be more precise. Infiniti and TBWA dared to do something different with us. Specially in this industry, it is rare to see this kind of initiative that challenges the status quo with this straight out of the box mindset. Congrats to the client for opening this up.

I took over four months of intense work to get here and now we offer you the result of our experience. Hope you enjoy it!

(Click open to see the full picture)

MUSIC AVAILABLE HERE: https://mynameiscayce.bandcamp.com/

INFINITI WEBSITE: https://www.infiniti-me.com/en/about_infiniti/InspiredLight.html

ON VIMEO: https://vimeo.com/114578118

 

INTERESTING FACTS

All images, still or moving, were created in front of a camera lens. Even post-processed light trails in the video use only actual information recorded in shot-footage. NO CGI.

After weeks of measuring, mapping, planning, trial & error, each car took four experienced technicians four hours to rig, while the prototype took several days.

There are no light bulbs on the rigs. Each QX70 has 59 feet, or 18 metres, of LED strips, carefully fixed in place.

Each vehicle has a total of 2,520 LEDs with output exceeding 30,000 lumens (the amount of visible light emitted). Designing and assembling the Light Rigs took a team of six specialists several weeks. The specially-made LED strip lighting is a proprietary product manufactured in China under U.S. specification.

This project was truly multinational, combining Canadian, Egyptian, Italian, British, Lebanese, American, Indian, Filipino, Zimbabwean, French, Australian, Syrian and Russian talent.

DOWNLOAD THE MUSIC HERE: https://mynameiscayce.bandcamp.com/

Patrick Rochon, said: “The real inspiration for light painting comes when you discover that light is a medium of infinite qualities - when you paint with it you create real surprises, some genuine ‘wows’. Throughout my career I have pushed the boundaries of what is possible and Infiniti shares my passion to bring new, fresh and exciting experiences. ‘Inspired Light by Infiniti’, using cars for the first time, takes light painting to the next level both as an art form and as an experience that is truly inspiring.”

Tom Conway-Gordon
Dubai, UAE

10484953_720041788077309_2649873332498376215_n

10636142_719935234754631_694620604794453766_n

In Collaboration with TBWA and INFINITI Middle East.

 

New edited version by Pierre Tremblay:

THE CREATIVES:
Light Painting + Creative Direction - Patrick Florent Rochon
Producer + Engineer - Evan E. Jones
Music Composer - Romain Strugala
Director + Cinematography - Jonpaul Douglass
Executive Producer + Cinematography - Pierre Tremblay
Editor +Colourist + Cinematography - Marco Cordero

Associate Producer - Vincent Santilli & Nathalie Patterson
Vehicle Lighting Fabrication - Roland Bourgeois & Mark Mercer

Assistant Camera - Niccolo Corradini
BTS Photographer - Arkadiy Sukhanov

PRECISION DRIVERS:
Ron Oakley & Imran Mahmood & Mansoor Parol

DUBAI PRODUCTION: The Talkies
Executive Producer - Sabine Farah
Production Manager - Rita Jabourian
Production Coordinator - Michelle San Jose
Production Assistant - Hugo Narciso

ART DEPARTMENT:
Propmen -Abdul Azeez Yoosuf & Ariful Islam

CREW:
Gaffer - Joseph Riachi
Best Boys - Magdi Yaacoup & Janmeris Tallada
Key Grip - Robert Babikian
Sound Recordist - Ihab

INFINITI TECHNICIANS:
Denter - Milton Olivera
Technicians - Harry Pasad & Rendy Vilas

TRANSPORT + RUNNER:
Driver: Alla Owdin
Runners + Drivers - Shoukath Para & Khaled Abdullah

CATERING + UNIT:
Ogaret Restaurant

 

Special thanks to:

INFINITI MIDDLE EAST:
Deputy General Manager - Francesca Ciaudano
Section Manager - Samer Bou Dargham
Marketing Manager - Yara Mansour
Marketing Assistant - Jizelle Lagman
Marketing + Events Specialist - Marina Baer

TBWA/ RAAD:
Executive Creative Director - Rohan Youg
Art Director - Elisa Arienti
Copywriter - Madeleine Butcher
Producer - Jessica Abi Nassif
Brand Leader - Khalil Salem
Account Director Rania Nazmy
Account Manager - Ola Ibrahim