…I also do art direction, here is a concept I came up with.
I created the idea of the living wallpaper for a client in Montreal.
The job was to create the visual to cover the walls of a grand ballroom for the big dinner party Jean Coutu in Miami, organized by Bob Communication.
With the inspiration of Claudéric Saint-Amand from Bob Communication, the creative director of the even; the 50s, 60s, movies like Signing in the Rain, West Side Story and the song Diamonds are a girl’s best friend, I had the idea of creating the “Living Wallpaper”. Rich iconic images that moves at very low speed, creating a relaxing and classy atmosphere without distracting other people from their conversations and dinner party. It’s a living wallpaper.
This was done in collaboration with Pierre Tremblay for the video research and Sindre Ulvik Peladeau for the visual composition.
Living Wallpaper concept and art direction by me, patrickrochon.com
Visual composition by Sindre Ulvik Péladeau. sindreup.com
Visual research by Pierre Tremblay. listofilms.com
Client: Bob Communication. bob.ca
